Our Story
Where elegance meets empowerment.


Welcome to
Me & My Activewear
Me & My Activewear was born in the UAE from a simple belief: activewear should hold up to the same standards you hold yourself to. Five commitments sit behind every piece — ethical production, sustainability, non-toxic materials, high-quality craftsmanship, and timeless design.
Every style starts as a sketch in the UAE and is carried through to production in Italy, using fabrics chosen specifically for the Middle Eastern climate — built to protect, support, and perform in the heat, not just look good in the studio.
We think of activewear as a canvas for self-expression, not a uniform for the gym. It should make you feel like yourself, at full strength.

Meet Our Founders
Me & My Activewear was founded by Alexandra Knight and Nujood — two women who came to activewear from very different paths, sport and storytelling, and found common ground in one belief: fabric should live up to the body wearing it.
Alexandra studied sports science and represented Great Britain in rugby league before two decades in the corporate world — and brings that same discipline to every fabric decision the brand makes. Nujood, a marketing and communications specialist and Emirati storyteller, found fitness later in life, and has built the brand's voice around the confidence it gave her.
Together, they've built a brand around five commitments — ethical production, sustainability, non-toxic materials, craftsmanship, and timeless design — designed in the UAE, crafted in Italy, for women bringing their full strength to everything they do.

The Journey From Idea to Activewear







