In the heart of the UAE, Me & My Activewear was born from a shared vision to create a brand rooted in integrity and quality. Our journey is built on five core pillars: Ethical Production, Sustainability, Non-Toxic Materials, High-Quality Craftsmanship, and Timeless Design. We are dedicated to providing activewear that not only supports your active lifestyle but also aligns with your values for a better tomorrow.
Every piece is designed in the UAE and crafted in Italy using sustainable Italian fabrics. The fabrics are specifically selected for the Middle Eastern climate, ensuring they protect, support, and perform with purpose.
We believe that activewear should be a canvas for self-expression and a testament to individual strength, and that you should feel great when you put it on!
Meet Our Founders
Alexandra
Sport has always played a key role in Alex’s life. From studying sports science to representing Great Britain in rugby league, she understands the importance of health and fitness in everyday life, as well as the role that performance fabrics can play in supporting our bodies.
Creating Me & My Activewear was a bold step away from two decades in the corporate world, driven by her desire to build a brand grounded in the values she holds dear and inspired by her passion for sport. TESTING
Nujood
An experienced marketing and communications specialist and an Emirati dreamer, Nujood is passionate about branding and storytelling. Health and fitness came into her life later on and became a transformative experience, giving her confidence and strength.
She is committed to sharing that empowering feeling with women across the region, inspiring them to embrace their potential and live confidently.
Our Process
STEP 1
Sketching the Vision
Every design begins in the UAE, where ideas are transformed into a detailed sketch.
STEP 2
Sketch to Tech
Technical packs are carefully created by the team in Italy.
STEP 3
Fabric Research
Extensive research ensures sustainable, high-performance fabrics.
STEP 4
Prototypes
Prototypes are created and rigorously tested for purpose.